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Graphic depicting the partnership between UTC using the Scrappy leaning against Power C logo, adidas and BSN SPORTS
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Mocs, adidas Renew Partnership Through BSN SPORTS

The Chattanooga Mocs and adidas are extending a successful collaboration with new features that positively impact the athletics programs, University and Chattanooga community.

Overview
The Chattanooga Mocs joined forces with adidas in 2014. The two will continue a fruitful partnership through BSN SPORTS, the Official Outfitter of Chattanooga Athletics. The championship foundation looks to exceed past performance and impacts more than just the Mocs athletics programs.
 
Breakdown
  • The multi-year agreement ensures that all Chattanooga Mocs programs will continue to be outfitted in adidas apparel and footwear, delivering cutting-edge technology, consistent brand identity and a unified look across all sports.
  • The extension reinforces commitment to innovation, performance and premier student-athlete experience.
  • Chattanooga brings a championship pedigree as a premier mid-major program. Since joining forces with adidas, the Mocs have won conference titles or carried the combined brand into national tournaments in nearly every sport offered.
  • As a global leader in athletic performance and design, adidas brings industry-leading innovation to the Mocs. From advanced fabric technologies to sport-specific footwear engineered for peak performance, adidas equips Chattanooga student-athletes with the tools needed to compete at the highest level.
  • BSN SPORTS is the exclusive supplier of adidas uniforms, apparel, footwear, accessories and equipment.
  • Through BSN, the Mocs benefit from streamlined operations, customized service and enhanced access to adidas products. This partnership structure ensures efficient delivery, consistent quality and tailored solutions that meet the evolving needs of Chattanooga's athletic programs.
  • The renewed agreement also reinforces adidas' visibility across Chattanooga's athletic venues, digital platforms and fan engagement initiatives, further connecting the brand with the Mocs community.
  • With this extension, the Chattanooga Mocs, adidas and BSN reaffirm a shared vision centered on performance, innovation and a championship standard.
  • A major highlight to the new agreement is the additional revenue component BSN brings to the table with specialized fund-raising team stores like the one at this link. Alums and fans now have timely access to "wear what the Mocs wear" along with other items as available.
  • The agreement included the guidance of LEONA throughout the apparel rights process.
 
Quotable
"It was an incredibly competitive market for this agreement. To say adidas went above and beyond to cement this relationship is an understatement. BSN Sports was a major factor in that. We are thrilled to move forward with our continued partnership." – Vice Chancellor for Athletics Mark Wharton
 
"Partnering with Mocs Athletics and adidas has been a huge honor for me and our entire team. I've watched their growth as both a business partner and someone who lives nearby, so I cannot wait to help their student athletes, coaches, staff and fans show up game day ready in the years to come." – Erika Whyte, Senior Director of BSN SPORTS Collegiate Select division
 
Resource: Wharton Feature on the Agreement
 
About the Parties
The Chattanooga Mocs are a premier mid-major NCAA Division I athletics program competing in the Southern Conference. The Mocs sponsor 17 sports and are committed to excellence in competition, in the classroom and in the community.
 
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
 
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
 
GoMocs.com is the official website of the Chattanooga Mocs. Buy officially licensed gear in our online store. The Mocs can also be followed on their official Facebook page or on Twitter. Find out how to join the UTC Mocs Club and support more than 300 student-athletes by clicking here. NIL opportunities with Chattanooga Mocs student-athletes can be found here.
 
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