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The 2024 Southern Conference Basketball Championships take place March 7 - 11 in Asheville, NC at the Harrah's Cherokee Center. 


Ticket Information
Tickets for the Southern Conference Men's and Women's Basketball Championships in Asheville are
on sale now! The Men's Championship will consist of 10 teams participating in games from March 8-11. The Women's Championship will consist of 8 teams participating in games on March 7, 8 and 10. Visit the link below to purchase your tickets today! 


TICKETS ON SALE NOW


Promotions
  • Education Days – Thursday, March 7 and Friday, March 8 – Asheville area school children will attend the 11 a.m. women’s games on both days as part of the annual SoCon Education Days. 
  • Dollar Hot Dog Night – Friday, March 8 – Hot dogs at the Harrah’s Cherokee Center-Asheville concession stands will be specially priced at $1 each for the men’s first round games on Friday, March 8. 
  • Downtown Dribble & Kidsfest – Saturday, March 9– The annual Downtown Dribble and Kidsfest will take place Saturday, March 9 beginning at 9:30 a.m. at Roger McGuire Park in downtown Asheville, culminating with a dribble parade from the park to the Harrah’s Cherokee Center-Asheville at 11 a.m. Kids participating in the Downtown Dribble and Kidsfest will get free admission to the Saturday noon session with a paying adult. 
  • Youth Sports Day – Sunday, March 10 – The Southern Conference will be honoring and welcoming all Youth Sport groups and participants to the women’s championship game and the men’s semifinal games on Sunday, March 10. 
  • Hometown Heroes – Monday, March 11 – The Southern Conference is rewarding various groups within the Asheville community for their service and dedication with tickets to the Monday, March 6 men’s championship game at 7 p.m.. These groups include first responders, current and former military members, healthcare workers and employees in the service industries.

Fan Zone at the SoCon Basketball Championships
The Fan Zone for 2024 will feature free food and beverage sampling on select days, and times, a photo booth, Mascot Challenge voting kiosks, classic arcade games, free giveways, and other activities. The Fan Zone will be open at the SoCon Basketball Championships on the following days and times:
  • Friday, March 8 – 4 p.m. till 8:45 p.m. 
  • Saturday, March 9 – 11 a.m. till 3:45 p.m. 
  • Saturday, March 9 – 5 p.m. till 9:45 p.m. 
  • Sunday, March 10 – 11 a.m. until 1:15 p.m. 
  • Sunday, March 10 – 3 p.m. until 7:45 p.m. 
  • Monday, March 11 – 6 p.m. until 8:15 p.m.

Please note:
  • Age 5 and under are free in the General Admission area only. Kids must have a ticket in all reserved seats - only 2 and under may sit on a parent's lap.
  • SoCon Clear Bag Policy - Large Bags, backpacks, luggage, laptops, tables, coolers, briefcases and like articles are strictly prohibited from the facilities. Small clutches, purses etc less than 6”x 6” x 6” are permitted. Clear bags, smaller than 18” x 18” x 12”, are also permitted if easily visually searched by security. Security retains the right to deny entry to any bag at their discretion. 


Festival Seating Area and Wristband Details
Seats located directly behind the team's bench during all men's basketball games are designated as "Festival Seating" and only accessible with the appropriate wristband. This wristband changes for each game, and only 150 Festival Seating Wristbands are provided to each school.

To be considered for a Festival Seating Wristband you must have purchased General Admission All-Session Books directly from the Chattanooga Mocs block on or before Friday, February 16. Festival Wristbands are allocated using the Mocs Club priority point system. Mocs season ticket holders who are Mocs Club members will receive first priority, followed by season ticket holders only and then Mocs Club members only. Festival Wristbands will be allocated the week prior to the Championship, and all ticket buyers receiving Festival Wristbands will be notified via email.

Please note:
  • Age 5 and under are free in the General Admission area only. Kids must have a ticket in all reserved seats - only 2 and under may sit on a parent's lap.
  • SoCon Clear Bag Policy - Large Bags, backpacks, luggage, laptops, tables, coolers, briefcases and like articles are strictly prohibited from the facilities. Small clutches, purses etc less than 6”x 6” x 6” are permitted. Clear bags, smaller than 18” x 18” x 12”, are also permitted if easily visually searched by security. Security retains the right to deny entry to any bag at their discretion. 


Mocs Fan Central

Pre-game:

The Bier Garden (46 Haywood St, Asheville, NC 28801) is the home of the Mocs pre-game festivities throughout the SoCon Tournament in Asheville, NC this year. This will be the gathering place prior to each Mocs contest during the Championship weekend, beginning on Saturday, March 9. As our teams advance in the tournament, we will be hosting socials at The Bier Garden 90 minutes prior to tip and ending 15 minutes prior to tip. 

Post-game:
Following each game throughout the tournament, join your fellow Mocs fans at
Off the Wagon Dueling Piano Bar (22 N. Market Street, Asheville, NC 28801), the preferred post-game celebration destination for Mocs fans. 
 
Schedule of Events:

Thursday, March 7
11:00am - #1 Chattanooga Mocs Women's Basketball vs. #8 Western Carolina Catamounts
Immediately following the game, join your fellow Mocs Fans at The Bier Garden for the Women's Basketball Postgame Social

6:00pm - 8:00pm - UTC Alumni Social at White Labs Brewing Co. (172 S. Charlotte St., Asheville, NC 28801) 
*To RSVP for this event, please click here
Hosted by the UTC Alumni Office

7:30pm  - Tip-off Event at Off the Wagon Dueling Piano Bar
Hosted by Mocs Sports Properties
Any UTC apparel, UTC ID or game ticket will provide complimentary admission to the venue
Drink Menu specials will be available


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Friday, March 8
5:30pm - 7:30pm - UTC Fans Welcome Event Social at The Bier Garden
*To RSVP for this event, please click here
Hosted by the UTC Mocs Club
Spirit Teams and Pep Band in attendance

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Saturday, March 9
4:30pm - 5:45pm - Men's Basketball Pregame Social at The Bier Garden
6:00pm - #3 Chattanooga Mocs Men's Basketball vs. #6 Wofford Terriers

 
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Sunday, March 10
10:15am - Team Sendoff at The Cambria (15 Page Avenue, Asheville, NC 28801)
Bundle up for the cold weather, and join us outside the team hotel to send off the Mocs in style!
Featuring the UTC Spirit Teams and Pep Band

 

11:00am - 11:45am - Women's Basketball Mocs Club Pregame Social at The Bier Garden

12:00pm - #1 Chattanooga Mocs Women's Basketball vs. #2 UNCG Spartans (ESPNU)

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Monday, March 11
-Check back for more details
 
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To view the 2024 Men's and Women's Tournament Brackets,
CLICK HERE!

 
CLICK HERE FOR GENERAL TOURNAMENT INFORMATION
 
 Please note:
  • Age 5 and under are free in the General Admission area only. Kids must have a ticket in all reserved seats - only 2 and under may sit on a parent's lap.
  • SoCon Clear Bag Policy - Large Bags, backpacks, luggage, laptops, tables, coolers, briefcases and like articles are strictly prohibited from the facilities. Small clutches, purses etc less than 6”x 6” x 6” are permitted. Clear bags, smaller than 18” x 18” x 12”, are also permitted if easily visually searched by security. Security retains the right to deny entry to any bag at their discretion. 



Hotel Information for Mocs Fans and Alumni
The Hilton Garden Inn Asheville Downtown (309 College St, Asheville, NC 28801) located just .52 miles from Harrah's Cherokee Center serves as the Mocs Fans hotel throughout the tournament.
Click here to make your reservations today!

For information on other hotel accommodations, click
here.
 

Parking and Fan Trolleys
Fan Parking is located throughout downtown Asheville. Additionally, Fan Trolleys will be running during the tournament from a number of locations starting 120 minutes (2 hours) before each game of each day, and 60 minutes following the conclusion of each game of each day. Thursday through Monday, March 7-11.


CLICK HERE for a parking map.

SoCon Fan Trolley Stops/Routes:
Route 1 Trolley
Sears Alley/Coxe Avenue Parking Deck @ Corner of Sears Alley and Coxe Ave
Wall Street Parking Deck @ Page Avenue and Battery Park Avenue.
Page Avenue @ Harrah’s Cherokee Center-Asheville
 
Route 2 Trolley
Renaissance Hotel- Front Entrance
College Street Parking Deck (164 College Street)
Haywood Street @ Harrah’s Cherokee Center-Asheville
 

 
Real-time parking information for Asheville Parking Decks can also be found HERE.

Please visit the link below to view available parking areas and trolley stops.

 


Venue Information
Harrah's Cherokee Center 

https://www.harrahscherokeecenterasheville.com/ 
Box Office Hours of Operation: Tuesday - Friday, 10am - 4pm (Varies on Day of Event)
Click here for more details.

For information regarding venue policies, please visit
here.

For a seating diagram, click
here.

To view brackets for the men's and women's championships, click
here.

 

Explore Asheville! 

The road to the NCAA Final Four starts in Asheville. Don't miss this opportunity to see some of the nation's best conference tournament action as the 2024 Southern Conference Basketball Championships will take place March 7-11, 2024 at the Harrah's Cherokee Center Asheville in downtown.

The SoCon Basketball Championships have become an annual rite of spring in the Asheville community. Enjoy spending time in a city you've heard so much about. With excellent restaurants, breweries, shopping and activities, Asheville is a city with something for everyone.  
 

CLICK HERE FOR INFO AND TO PLAN YOUR STAY!