The 2026 Southern Conference Basketball Championships take place March 5 - 9, 2026 in Asheville, N.C., at the Harrah's Cherokee Center - Asheville.
Ticket Information
Tickets for the Southern Conference Men's and Women's Basketball Championships in Asheville are on sale now and can be purchased in advance by visiting the link below or in-person at the Harrah's Cherokee Center - Asheville box office.
The Men's Championship will consist of 10 teams participating in games from March 6-9. The Women's Championship will consist of 8 teams participating in games on March 5, 6 and 8. To view the 2026 Men's and Women's tournament brackets, along with additional championship information, CLICK HERE!
Please note:
- Age 5 and under are free in the General Admission area only. Kids must have a ticket in all reserved seats - only 2 and under may sit on a parent's lap.
- SoCon Clear Bag Policy - Large Bags, backpacks, luggage, laptops, tables, coolers, briefcases and like articles are strictly prohibited from the facilities. Small clutches, purses etc less than 6”x 6” x 6” are permitted. Clear bags, smaller than 18” x 18” x 12”, are also permitted if easily visually searched by security. Security retains the right to deny entry to any bag at their discretion.
- Know Before You Go! - Harrah's Cherrokee Center Asheville "A to Z" Guide
Festival Seating Area and Wristband Details
Seats located directly behind the team's bench during all men's basketball games are designated as "Festival Seating" and only accessible with the appropriate wristband. This wristband changes for each game, and only 150 Festival Seating Wristbands are provided to each school.
To be considered for a Festival Seating Wristband you must have purchased on or before Saturday, February 14. General Admission All-Session Books directly from the Chattanooga Mocs block prior to the established deadline. Festival Wristbands are allocated using the Mocs Club priority point system. Mocs season ticket holders who are Mocs Club members will receive first priority, followed by season ticket holders only and then Mocs Club members only. Festival Wristbands will be allocated the week prior to the Championship, and all ticket buyers receiving Festival Wristbands will be notified via email.
Please note:
- Age 5 and under are free in the General Admission area only. Kids must have a ticket in all reserved seats - only 2 and under may sit on a parent's lap.
- SoCon Clear Bag Policy - Large Bags, backpacks, luggage, laptops, tables, coolers, briefcases and like articles are strictly prohibited from the facilities. Small clutches, purses etc less than 6”x 6” x 6” are permitted. Clear bags, smaller than 18” x 18” x 12”, are also permitted if easily visually searched by security. Security retains the right to deny entry to any bag at their discretion.
- Know Before You Go! - Harrah's Cherrokee Center Asheville "A to Z" Guide
Mocs Fan Central
NEW THIS YEAR: Easy Tiger Asheville (125 S. Lexington Ave., Asheville, NC 28801) is the home of Mocs Central for the SoCon Tournament. We’ll be hosting socials there before each game, starting 90 minutes before tip-off and ending 15-30 minutes prior. For more info, call the Mocs Club at (423) 425-4233.
Thursday, March 5 UTC Alumni: 2026 Asheville Ambassadors Social (CLICK HERE TO REGISTER)
Where: White Labs Brewing Co. (172 S Charlotte St Asheville, NC 28801)
When: 5:30-7:30 pm
Details: Join the UTC Alumni team at White Labs Brewing Company's private event room for a fun-filled evening with fellow UTC alumni while we are in town for the Southern Conference Basketball Tournament. Mingle, enjoy some delicious pizza and your first drink is on us. All Mocs fans in town are welcome! Please register by Tuesday, March 3. CLICK HERE TO REGISTER
Thursday, March 5 Tip-off Event
Where: Off the Wagon Dueling Piano Bar (22 N Market St Asheville, NC 28801)
When: 7:30pm
Hosted by Mocs Sports Properties
Any UTC apparel, UTC ID or game ticket will provide complimentary admission to the venue.
Friday, March 6 UTC Fans Welcome Event Social with UTC Spirit Programs (CLICK HERE TO REGISTER)
Where: Easy Tiger Asheville (125 S. Lexington Ave., Asheville, NC 28801)
When: 5:30-7:30 pm
Details: Join fellow UTC alumni and fans as we tip off an electrifying weekend of basketball. The UTC Men’s and Women’s Basketball Teams are hitting the court for their shot at the NCAA Tournament. Get ready to rally with the UTC Spirit Teams, enjoy your first drink on us and connect with Mocs as we gear up for the Southern Conference Tournament. Please register by Thursday, March 5. CLICK HERE TO REGISTER
Continue to check back for more details on all scheduled events in Asheville for Mocs Fans!
To view the 2026 Men's and Women's Tournament Brackets, CLICK HERE!
CLICK HERE FOR GENERAL TOURNAMENT INFORMATION
Please note:
- Age 5 and under are free in the General Admission area only. Kids must have a ticket in all reserved seats - only 2 and under may sit on a parent's lap.
- SoCon Clear Bag Policy - Large Bags, backpacks, luggage, laptops, tables, coolers, briefcases and like articles are strictly prohibited from the facilities. Small clutches, purses etc less than 6”x 6” x 6” are permitted. Clear bags, smaller than 18” x 18” x 12”, are also permitted if easily visually searched by security. Security retains the right to deny entry to any bag at their discretion.
- Know Before You Go! - Harrah's Cherrokee Center Asheville "A to Z" Guide
Hotel Information for Mocs Fans and Alumni
The Hilton Garden Inn Asheville Downtown (309 College St, Asheville, NC 28801) located just .52 miles from Harrah's Cherokee Center serves as the Mocs Fans hotel throughout the tournament. Deadline to reserve rooms in the Mocs Fans/Alumni block is February 21. Click here to make your reservations today!
For information on other hotel accommodations, click here.
Parking and Fan Trolleys
More details coming soon!
Venue Information
Harrah's Cherokee Center
https://www.harrahscherokeecenterasheville.com/
Box Office Hours of Operation: Tuesday - Friday, 10am - 4pm (Varies on Day of Event) Click here for more details.
For information regarding venue policies, please visit here.
For a seating diagram, click here.
Explore Asheville!
The road to the NCAA Final Four starts in Asheville. Don't miss this opportunity to see some of the nation's best conference tournament action as the 2026 Southern Conference Basketball Championships will take place March 5-9, 2026 at the Harrah's Cherokee Center - Asheville.
The SoCon Basketball Championships have become an annual rite of spring in the Asheville community. Enjoy spending time in a city you've heard so much about. With excellent restaurants, breweries, shopping and activities, Asheville is a city with something for everyone.
For additional tournament details or to plan your visit while in Asheville, click here.
