chattanooga MOCS

Andrew Horton is in his 23rd year in athletics at UTC and currently serves as the Mocs' Deputy Athletics Director. He provides oversight for the areas of marketing, promotions, branding, licensing, equipment, strategic communications, digital services, facilities, and event operations. In addition, he serves as sport administrator for both the football and men's basketball programs. 

Horton is a 2024 graduate of the UT Executive Leadership Institute, a prestigious program that focuses on developing executive leaders to meet the unique needs of the UT System. He is also a 2011 graduate of the University of Tennessee Leadership Institute.  The UT Leadership Institute's purpose is to increase participants’ understanding of leadership in higher education and promote leadership effectiveness at UT. 

Horton joined the Mocs the summer of 2003 as assistant ticket manager, and was promoted to director of ticket operations spring 2004. In this post, Horton oversaw the promotion and sales of season, group and single-game ticket for all athletic events. He also aided with ticket operations at the annual NCAA FCS National Championship Football Game, hosted by UTC and the City of Chattanooga.

Horton was promoted to assistant athletics director of external operations in 2008. His responsibilities included branding, licensing, marketing, promotions, corporate sales and development. As part of his duties, Horton oversaw the transition of multimedia rights to the third-party vendor Learfield Communications with its formation of Mocs Sports Properties.

He became the Associate Athletics Director for External Operations in February 2009. He was later promoted to Senior Associate A.D. for Development and Sales in September 2012. He earned the title of Deputy A.D. in April 2021. 

Horton moved to the Athletics Department from the Admissions Office where he worked for one year as an admissions counselor for the east Tennessee area.

A 2002 Chattanooga graduate, he earned a degree in Sports Administration. He was a member of Lambda Chi Alpha fraternity and served as its president from 1999 to 2000. Horton completed his master's degree in Public Administration from UTC in 2009.

Horton is a native of Chattanooga and graduate of Soddy Daisy High School. He is married to the former Jennifer McGinnis of Pulaski, Tenn. and the couple has a son, Braeden Cooper, and a daughter, Blakely Quinn.

Updated August 2024.